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Vol. 01 · Issue 04Glow.Australia · Est. 2014
Brand Comparison · Skincare · 2026

Dr Pickles vs Mad Rabbit, Which Should You Buy?

Australia's purpose-built tattoo balm versus the American direct-to-consumer challenger. Both vegan. Dr Pickles is the stronger pick for fresh ink; Mad Rabbit is better on healed touch-ups and brightening older work.

Verdict

Dr Pickles wins overall, for most users.

Glow's editorial team tested both brands across 12 weeks. Here's where each one wins.

Side by side

Dr Pickles vs Mad Rabbit, compared.

DimensionDr PicklesMad Rabbit
Origin Dr Pickles
Australian, Gold Coast formulated, sold nationally.
Mad Rabbit
American direct-to-consumer brand, shipped to Australia.
Formula Dr Pickles
Plant-based, lanolin-free, vegan.
Mad Rabbit
Shea-and-cocoa base with a fresh herbal scent, vegan.
Best for fresh ink Dr Pickles
Light, non-occlusive, our panel's pick from day zero.
Mad Rabbit
Sits heavier than Dr Pickles on day-zero fresh ink and clears slower.
Healed touch-ups and older ink Dr Pickles
Good all-rounder but not specifically a brightening product.
Mad Rabbit
Solid on healed touch-ups and on brightening older ink.
Price and availability Dr Pickles
Around AU$24.99 for 75g, Chemist Warehouse nationally.
Mad Rabbit
Around AU$22, direct-to-consumer only.
GLOW Score Dr Pickles
9.2 / 10. Best overall.
Mad Rabbit
7.0 / 10. Best DTC option for healing.

✓ = wins this dimension · ● = tie

Pick Dr Pickles if

When Dr Pickles wins.

You want the best fresh-ink healing, local availability and a balm purpose-built for new tattoos.

Pick Mad Rabbit if

When Mad Rabbit wins.

You mainly want to maintain and brighten older or healed tattoos, and you're happy ordering direct-to-consumer.

Frequently asked

Common questions.

Is Dr Pickles better than Mad Rabbit?

For fresh ink, yes. Dr Pickles scored 9.2 to Mad Rabbit's 7.0 in GLOW's 2026 test and sits lighter on a new tattoo. Mad Rabbit is the better choice for maintaining and brightening older ink.

Is Mad Rabbit good for tattoos?

It's a solid vegan option, strongest on healed touch-ups and brightening older work. On day-zero fresh ink it sits heavier than Dr Pickles and clears more slowly.

Are both vegan?

Yes, both Dr Pickles and Mad Rabbit are vegan.

Where can I buy them in Australia?

Dr Pickles is at Chemist Warehouse nationally and in many studios. Mad Rabbit is mostly direct-to-consumer online.