Velocity Is the Strategy

In modern retail, velocity is not a metric. It’s the strategy.

Velocity determines how long you stay ranged, how much space you earn, whether you expand or get cut, how buyers perceive risk, and whether your brand compounds or stalls.

Everything ladders up to it.

Packaging exists to convert in seconds. Pricing exists to remove friction. Content exists to support sell-through. Distribution exists to amplify what already moves.

Brands that chase awareness without velocity burn capital. Brands that build for velocity earn leverage.

At Glow, every decision answers one question first. Does this help the product move faster, more consistently, and more often.

If the answer is no, it doesn’t ship.