The 90-Day Retail Launch Plan: What To Do After You Get Listed

Most retail listings fail quietly in the first 90 days. Not because the product is bad, but because execution is weak.

This is the 90-day plan that improves your odds.

DAYS 0 TO 30: STABILISE

• Confirm ranging dates, planograms, and store activation

• Ensure perfect compliance: barcodes, case packs, DC requirements

• Validate replenishment and forecast assumptions

• Establish weekly performance tracking: stock, sell-through, issues

DAYS 31 TO 60: ACTIVATE

• Run a trial-driving promo mechanic aligned to the retailer calendar

• Ensure store teams and customer touchpoints can explain the product quickly

• Deploy retail-ready content that reduces confusion and improves conversion

DAYS 61 TO 90: PROVE AND SCALE

• Review promo performance and protect baseline

• Fix the bottlenecks: availability, confusion, shade selection, education

• Prepare range expansion logic only if velocity supports it

KEY TAKEAWAY

Retail success is execution. If you win the first 90 days, you win the next 12 months.