The longer arguments.
Long-form pieces from Glow's editorial team on the economics, culture, and behavioural patterns of the Australian beauty industry. Founder-led, industry-grounded, occasionally uncomfortable. Published when an argument requires more than a ranking.
Priceline is beauty's secret weapon.
Everyone's watching Mecca and Chemist Warehouse. But with 8 million Sister Club members, Wesfarmers' capital and a brand-new store format called Atomica, Priceline is the quiet giant positioned to disrupt them both.
The economics of the Australian beauty shelf.
Why Australian beauty consistently costs 22% more than its US equivalent, where the markup actually goes, and what reading it carefully tells you about which products are honestly priced and which are not.
Why the Australian beauty shopper is different.
A behavioural profile of the Australian beauty consumer. What she buys, why she buys it, and the four things almost every overseas brand consistently gets wrong about her.
The future of beauty media in Australia.
Why the legacy publishers (Vogue, Marie Claire, Beauty Heaven) are losing relevance to the audience they used to own, what is actually replacing them, and what the next five years of Australian beauty editorial will look like.